# Idan Yatziv

> B2B marketing and sales leader based in Tel Aviv, Israel, with 15 years in global tech (cybersecurity, health IT and market intelligence). Copywriter turned creative director turned marketing and sales leader. Builds marketing functions from the ground up across brand, content, events, demand generation and GEO (Generative Engine Optimization).

## Current role
- Director of Sales & Marketing at LabOS (laboratory information systems), promoted from Marketing Director. Built the marketing function from the ground up, led a full website redesign, launched the "LIS-tin Up!" podcast, and leads marketing, sales and SDRs.

## Experience
- LabOS: Director of Sales & Marketing (2024 to present)
- Similarweb: Senior Global Marketing Manager (2023 to 2024)
- Cyberint (later acquired by Check Point): Head of Growth Marketing (2022 to 2023). Ran a global program of 25+ industry events a year.
- Reblaze: Marketing Manager (2019 to 2022). Led a full rebrand, grew the marketing team from 2 to 6, launched an open-source security product, earned G2 badges.
- Votiro: Marketing Manager, first marketing hire (2015 to 2019). Rebuilt brand and website; the company was named a Gartner Cool Vendor during his tenure.
- Mars Media Group: Copywriter, promoted to Creative Director (2011 to 2015)

## Expertise
B2B SaaS marketing, demand generation, account-based marketing (ABM), SEO, GEO for AI answer engines (ChatGPT, Gemini, Perplexity), content marketing, copywriting, industry events, rebranding, marketing and sales leadership, team building, global go-to-market (APAC, EMEA, North America).

## Point of view
"AI is the engine. The ship still needs a captain." Uses AI across research, content and outbound, while strategy, brand voice and customer relationships stay human.

## Education
- B.A. Communications and Business, The College of Management
- Copywriting and Advertising, ACC Creative College

## Contact
- Website: https://idanyatziv.com
- LinkedIn: https://www.linkedin.com/in/idanyatziv
- Email: iyatziv@gmail.com