From the first wordto the closed deal.
Tap or click the funnel to pour in more leads
I'm Idan Yatziv, a B2B marketer in Tel Aviv. Copywriter, then creative director, now leading marketing and sales.
Trust me, I'm a marketer 馃槉
- Father of 2
- Lives in Tel Aviv
- Into photography, cycling and guitar
- 15 years in global B2B tech
- Built 3 marketing functions from zero
- 25+ global events a year
- GEO pioneer: 168 AI answer-engine queries
A builder at heart.
My career started with words. I was a copywriter at a digital agency, where I grew into creative director. The habit of starting from a blank page never left. I was the first marketing hire at Votiro, led the rebrand at Reblaze and grew the team from two to six, ran 25+ global events a year at Cyberint, and built the marketing function at LabOS from the ground up.
Today I lead marketing, sales and SDRs as Director of Sales & Marketing. I've worked across APAC, EMEA and North America, and I'm happiest where strategy, story and execution meet. I like walking into a blank page and leaving behind a brand, a team and a machine that keeps running.
AI is the engine.
The ship still needs a captain.
Buyers now ask AI before they ask Google, and the tools keep getting better. What still makes the difference is people who set direction, know the customer, protect the brand and make the calls.
Be found where buyers ask.
I built a Generative Engine Optimization (GEO) practice from zero, so the brand shows up when buyers ask ChatGPT, Gemini or Perplexity. It now appears for 168 buyer queries.
Ship more with less.
Good tools let a small team do the work of a big one: research, content, outbound and analytics. I build the processes that make that repeatable. This website is one of the results.
Keep humans at the helm.
Strategy, brand voice, creative judgment and customer relationships stay human. My job is to steer: decide where AI helps, where people matter most, and keep the crew pointed at growth.
Multimodal marketer.
Trained on 15 years of real campaigns. Zero hallucinations.
Led a full rebrand at Reblaze and grew the team behind it from 2 to 6. Rebuilt Votiro's messaging and brand from the ground up. Three website redesigns, each tied to a sharper story.
A copywriter turned creative director. Directed high-performing campaigns, adapted collateral for global markets at Similarweb, and created the "LIS-tin Up!" podcast.
Ran a global program of 25+ events a year at Cyberint that supported new deals. Built year-round event calendars and represented brands at conferences and trade shows worldwide.
Built, mentored and led marketing teams across four companies. Today I lead marketing, sales and SDR professionals across the full revenue funnel.
Multi-channel programs across SEO, paid search, LinkedIn ABM, email and automation, on a martech stack I set up and run myself.
Strategy and launches across APAC, EMEA and North America, including product launches and an open-source security product.
Six companies, one thread.
- LabOS2024 to nowLaboratory information systemsMarketing Director, promoted to Director of Sales & MarketingBuilt the marketing function from the ground up and turned it into a pipeline that brings in enterprise deals. Led a full website redesign, launched the "LIS-tin Up!" podcast, and now lead marketing, sales and SDRs.
- Similarweb2023 to 2024Digital market intelligenceSenior Global Marketing ManagerOwned multi-channel marketing for the Sales Solution product, built its 2024 marketing plan, created launch campaigns and adapted collateral for local markets.
- Cyberint2022 to 2023Threat intelligence, later acquired by Check PointHead of Growth MarketingLed a global program of 25+ industry events a year, built and mentored a young marketing team, and directed creative campaigns with the design team.
- Reblaze2019 to 2022Web application securityMarketing ManagerLed the rebrand and grew the team from 2 to 6, managed Marcom, relaunched the website and social channels, launched an open-source security product and earned G2 badges.
- Votiro2015 to 2019Cloud content securityMarketing Manager, first marketing hireShaped strategy alongside the CEO, rebuilt messaging and brand, led the website redesign and ran events and trade shows worldwide. Named a Gartner Cool Vendor during my time there.
- Mars Media Group2011 to 2015Digital advertising agencyCopywriter, promoted to Creative DirectorWhere it started: writing copy, then leading creative for digital campaigns.
Kind words.
Idan brings super-positive energy, the highest level of care and a real sense of responsibility and ownership.
Idan is an amazing marketer; it's as simple as that. A 360 strategic thinker who never takes anything for granted and always looks for an envelope to push.
If you need a professional to do a job, make sure you have Idan doing that job.
Idan is one of those guys who can see the bigger picture and this enables him to make good strategic business decisions.
Proof, not adjectives.
168AI answer-engine queries where the LabOS brand now appears
54%growth in non-brand organic traffic, year over year
25+global industry events a year at Cyberint
2 to 6Reblaze marketing team, grown through a rebrand
3marketing functions built from the ground up
What I'm writing about.
All articles on LinkedInToolkit
- HubSpot
- Salesforce
- AmpleMarket
- Outreach
- SalesLoft
- Google Analytics & GTM
- WordPress
- Figma
- Adobe Creative Suite
- Claude
- ChatGPT
- Gemini
Education
B.A. Communications and BusinessThe College of Management
Copywriting and AdvertisingACC Creative College
You made it to the end.
That deserves a treat.
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(Trust me, I'm a marketer.)